During the lead-up to each iPhone launch event, there is a significant surge of activity on social media. Analyzing this buzz can offer valuable insights into people's expectations and sentiments regarding the product, thereby facilitating improvements for future launches. This analysis report concentrates on social media analytics for the iPhone 11 Pro Max in 2019 and the iPhone 14 Pro Max in 2022. This 60 pages analysis encompasses mention volume analysis, contextual comparisons, sentiment evaluation, demographic assessment, and monitoring of news coverage.