
Katerina Tong
Education


M.S. in Digital Social Media (STEM)
B.A. in English Language and Literature
2022-2024
2018-2022
Work Experience

Uniswap Labs
Communications Intern
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Social media analytics (Twitter, Instagram, LinkedIn, YouTube, TikTok, Blog Page)
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Tracked Web3/crypto trends and identifying communication opportunities
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Managed media relations
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Crafted content tailored for crypto natives
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Facilitated cross-team collaboration and communication
2023.6-2023.8

Ogilvy & Mather
Account Executive Intern
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Conducted monthly competitive analysis of international beer brands
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Assisted in formulating a localization strategy
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Devised brand campaigns across multiple marketing channels
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Streamlined the team's weekly workflow calendars
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Achieved 600% social media following increase over a three-month period, surpassing client expectations by 30%
2021.7-2021.11
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Created the kick-off campaign for promoting the documentary A Bite of China (100M+ views)
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Explored search engine optimization strategy
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Video editing

China Central TV
Digital Media Marketing Intern
2021.1-2021.3

Oceanus IT
B2B Marketing Intern
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Provided social media services for two global IT companies that grew their follower base by 200% in 90 days
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Assessed customer needs and pitched directly to clients to improve existing marketing content
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Drafted weekly and monthly social media report and competitive analysis
2020.6-2020.9
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