Saturnbird represents a groundbreaking concept in the realm of instant coffee, offering convenient, ready-to-use cups for preparing cold brew in mere seconds. During my internship at Ogilvy, our client expressed a keen interest in unraveling the success story of Saturnbird. In response, I conducted a comprehensive case study that explores the brand's evolution, both online and offline events, employed marketing strategies, and provided customized recommendations suited for innovative beverage brands.