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Fueled by sensor arrays and advanced algorithms, Narwal stands as the world's pioneering vacuum and mop robot equipped with cutting-edge dirt-sensing technology. In an effort to offer valuable insights to our home appliance client, Vaillant, I conducted an extensive case study on Narwal. This study encompassed a thorough examination of the brand's evolution, distinctions between various product versions, sales channels, and both online and offline marketing strategies and tactics.